When you have something to say, say it!

When you have something to say, say it!

I am a nice person (truly I am!) And I am probably the last person to do this because I don’t like hurting people’s feeling , so I end up tieing myself in knots about how to speak to people about issues or if I have to let people down I get in a terrible state ..even though I know that I will be nice about it …

I was brought up to believe that If you haven’t got something nice to say ..then don’t say it !

I do live by this as best I can ..but I am no saint ..I am snappy and think I know best alot of the time (which I do obviously!!) …there are a few family members that seem to press my buttons and wind me up ..I suppose that we all have those people in our lives.

But I think that I am quite measured, I make every effort to think before I say something and how it will be received

..I also like people who get to the point , you know when people start beating around the bush ..if you have something to say then say it ..but there are people who are direct, to the point of being aggressive ..it is all down to interpretation..what is acceptable to you may not be to someone else,

and that is the problem with the online world.

When we send an email ..we send it with our words and meaning ..but your reader may receive it with a totally different meaning .

It is important to use all the copywriting skills and marketing talk but at the end of the day …if you have something to say it !  …be clear ..be direct ..tell your reader in simple terms what you want them to do

My challenge for the week is to be direct and supportive to my peers, to write all my emails in a clear, direct unambiguous way …I will let you know how I get on !

Email’s not being opened ?

Email’s not being opened ?

With so many emails being received today you really need to be specific and treat your list with respect.

  • Do you have good practices?
  • Are you trying to sell to them in every email ?
  • Are you trying to sell the same product over and over again
  • Worse are you trying to sell to them even when they have bought the product already? !
  • Are you trying to give them information that they haven’t signed up for ..marketing to your entire list rather than just a specific group?
  • Are you marketing the same everyone?
  • Would you market your product differently to a man than a woman?
  • When was the last time you emailed them – was it 6 months ago & once last week!

We tend to open emails that we recognise as likely to contain useful, timely information

Top Tips:

Be consistent and predictable

Send follow up letters when someone has purchased – good customer service

Send details of relevant events

Send emails with great top tips ..give value

Give them product choices ..if they would like the product but in a different colour offer it to them but do so quickly send a monthly newsletter

Reply to any enquires quickly

Always give value

What to record on your database:

  • Name
  • Gender
  • Email
  • Location
  • Married
  • Career

Build your database & use an autoresponder that can record who is opening your emails and what is being clicked on, who is buying what >>>>record, record, record >>>>>>

Then you can write better, more focused emails to your customers giving them the products and services that suit them

Hope this is useful