I was recently having a conversation with a friend about how so many people struggle with getting clients and building a following, and how even when they know what they should do they still don’t do it!
So why is this? Is it because they are fearful of success for some reason? ..they say they want success, they even tell themselves that they want it ..but still they don’t step up and take the action.
One of the easiest ways to increase your followers is to help other people.
A) Help your clients to find the answers to their problems
B) Help your peers
The first one is well publicized ..find out what your customers want and give it to them ..easy peasy (well most of the time!)
It takes some work to research what your customers want, but with the online information readily available then the world is just waiting to share with you.
So; get an idea, check out your potential customers (just because you think it is a great idea doesn’t mean it is) research it well, who are your customers, who are your competition?
then away you go ..but you need a strategy (I am happy to recommend a few people who can help you ..just drop me a line)
Which brings me to my second point ..help your peers … to some people this can be a little more tricky to understand.
..So what do I mean ..well, whatever your niche or business that you are in, there will be complimentary businesses that run beside it ..so for instance ..a website designer could have contacts who are copywriters ..or a manufacturer of paint could team up with a paint brush maker
You see they just seem to fit together..so once you have established who/what compliments your business ..go ask them ..here are few tips:
Be friendly
People buy from people ..be friendly, build the relationship
Ask how you can help them (not the other way around!)
If you ask someone for a favour ..they may say Yes ..but they are more likely to say Yes if it is a win:win situation ..which is where bartering comes into play…
So if I have a copy writing service and you have an online business ….I may ask you if you would like me to write x amount of copy for you and in exchange perhaps you could promote my services to your customers
..see get the idea …think outside the box ..how else could you help them
If you are offering to pay them as an affiliate is this something that will interest them ? Is it appropriate? Just keep asking …how can I help them
..my mum always said ..what goes around comes around ..be nice to people, help people and you will be rewarded
As a little side note ..I have a great marketing ebook that I am giving away
..if you would like a copy please go to :
http://www.seminarboost.co.uk/hopkins.html
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